An Inside Look
Bermère: Atlanta's premier destination for luxury South Asian formalwear and bridal
Crafted by the minds of three sisters, united by their love for style and a desire to embody their world through their roots, knowing they are not one without the other, Bermère is redefining luxury South Asian formalwear. Born in Atlanta and inspired by the rich heritage of the East and the bold creativity of the West, our designs fuse traditional elements with modern silhouettes, creating a collection that is as timeless as it is trendsetting.
At Bermère, we believe in making every moment extraordinary. From custom bridal couture to ready-to-wear collections, each piece is meticulously crafted to reflect the elegance, confidence, and individuality of the wearer. Every design is exclusively created as a one-of-a-kind statement—no duplicates, ensuring that each Bermère piece is as unique as the person who wears it.
Meet the Sisters
At the heart of Bermère are three sisters who embody a perfect blend of creativity, tradition, and modernity—each from a different generation. Neelam, Simraan, and Riya represent the diversity of their family’s vision, blending old and new in every design.
Neelam began designing her own pieces at just 15, creating custom looks for herself and her family. Simraan, with her playful touch, grew up experimenting with fashion, adding her flair to everything she wore. Riya, the youngest, brings a fresh and exciting perspective that continues to inspire Bermère’s innovative designs.
Fashion was woven into their lives from an early age, taught by their mother, while their father instilled a strong entrepreneurial spirit through his own family-run businesses. Bermère is more than just a brand—it’s a reflection of deep family values, bringing high-quality, timeless South Asian fashion to life, rooted in tradition and innovation.
Behind the Name
In creating Bermère, our identity as American-born Pakistani Indians inspired a name that embodies our dual heritage and cultural diversity. Rooted in the West with ties to the Southeast, Bermère symbolizes unity through diversity, reflecting our commitment to uncompromising quality and the use of the world’s finest fabrics to convey strength and elegance.
The name "Bermère" was crafted by tearing apart and carefully stitching together selected fabrics, symbolizing our cultural blending. More than a brand, Bermère represents unity, harmonizing diverse narratives with a dedication to craftsmanship and precision.
From sumptuous fabrics to intricate beadwork, Bermère stands as a testament to cultural fusion, delivering not just fashion but an elevated experience. Welcome to Bermère, where our name represents a journey that unites diverse threads, tells unique stories, and manifests in luxurious garments.
Bermère Beginnings
Bermère's journey in luxury South Asian fashion began modestly but transformed dramatically. Launched as a Western brand in 2018, its turning point came at a sell-out pop-up event, where a unique twist in its pieces captured attention.
This sparked a new direction, blending Western influences with traditional elements. Bermère debuted its first-ever fashion show at a Bollywood celebrity event in Atlanta and was met with a phenomenal response, establishing its niche in the city's fashion scene.
Since then, Bermère has innovated while honoring its roots, offering collections that blend luxury and sophistication with a unique twist. Enter the world of Bermère, where cultures are elegantly fused and heritage is celebrated. Each outfit tells a story of luxury, sophistication, and sisterhood, marking Bermère as a beacon of creativity and style.